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The last edition's successPACKOLOGY 2010
- 12 expos and events targeted by promotion activity
- 92 journalists accredited, of whom 23 were from foreign publications
- 40 specialist magazines, daily papers, television channels and national and international Web sites on which the promotion campaign was carried out
- 260 ad pages and articles dedicated to PACKOLOGY 2010 published by national and international daily and periodical press
- 80 reports dedicated to PACKOLOGY 2010 on TV, radio and the Web, reaching a total of 28 million contacts
- 90,000 trade members, 65,000 of whom were from abroad, received 15 newsletters updating them on the expo
- 100,000 invitations distributed to potential visitors
